The amount of people that are searching for a local business is growing at a rapid rate. It’s now more important than ever to have a website and a google my business map listing that shows up in the search engines when people are searching for the services that you offer. We’re going to teach you some tips and tricks on how to setup your website and map listing to be found better in the search engines. Since there is so much information to cover on these topics, we’ll cover your website optimization in this post and save the map listing for a later post.
First things first, if you don’t already have a website, hop on Craigslist and find someone who will design one for you at an affordable price. There’s no reason to spend thousands of dollars on a towing website so don’t go spending too much money on this. There are some other industries where having a website that costs thousands of dollars can be necessary and give you a good return on your investment, but not for the towing industry. You want to be sure that your web designer is familiar with optimizing your website to be found for your most searched for keywords. Tell your designer that you want your site title to be, “towing + your city”, and that you want your homepage title to be, “best tow truck service in (your state here).” Another important thing to mention is that in your home page description, you need to include the words: tow truck service, company, & towing services. The main thing to keep in mind here is common sense. The search engines are going to read all of the different words in your site’s titles and descriptions and if you don’t include all the main keywords your customers are going to be searching for, you’re going to be missing out on a lot of business.
After your get your site titles, page titles, and page descriptions dialed in with your web designer, you’re going to want to make sure you have at least fifteen hundred words of keyword rich and authoritative content on your homepage. The reason for this is that the search engines want to serve up the most relevant result to it’s users. If your competitor only has a few hundred words of content about towing, and you have over fifteen hundred, the search engines are going to register your homepage as a more relevant search result. Be sure to include different paragraphs about what your best buyers will be searching for such as heavy duty towing, RV towing, motorcycle towing, and anything else you can think of. Once you get your content written and applied to your homepage, you’re going to want to add a lot of photos that are optimized for your most searched for keywords. Basically this means to save the photos on your computer with keywords than upload them to your website. The search engines read the descriptions of your photos and once again, you want to show up as the most relevant search result so you need to show the search engines that you are the most relevant results in every way possible.
After your website is completely optimized, has great content, and photos that are optimized, it’s time to start building back links into your website. The search engines kind of treat your website like a popularity contest… the more people that like you, the better. The search engines can tell if another website likes yours by registering whether that other website has a link to your website. The more websites that are linking to your website, the more popular you’re going to be in the search engines results. It’s important to note that not all back links are created equal. If you have a link from a website that has 10,000 other outgoing links from it, you’re only going to get a little bit of power from that website. If you have a link from a website that only has 10 other outgoing links, you’re going to get a lot more power and it’s going to help you improved your rankings a lot quicker. If you keep getting back links from other websites that are powerful, relevant, and tough to get links from, you will keep moving up the search results until your number one. Once you get to the top, the majority of people that are looking for towing services in your area will find your website and be able to call you, meaning you’ll start making a lot of money. Search engine optimization is the most important way to market your towing business so we hope you take these tips, run with them, and start increasing sales into your business. Poly’s Towing Peoria AZ is a prime example of how the search engines can generate business. He invested into his search engine marketing efforts and increased his business over 33% within the first 6 months!